A subscriber asked me, “What is the one most popular/ profitable/ easiest to produce / easiest to market product or service for a beginner to start with?”
There’s no one answer, of course, but I have several clients who work full time so I’ve thought quite a bit about this.
We’re looking for 4 things when you want to create an online product:
- easy to produce
- easy to market
To some extent, you can’t expect to get everything because people are willing to pay more for products that appear to have more value. Products that look like they were easy to put together don’t generally have high value.
That doesn’t mean you can’t sell a large number of low-priced, easy-to-produce products and make a great profit at it. You can. I see it all the time, in fact.
Let’s look at some options.
Short report or e-book
A short report or e-book is fairly easy to put together. It doesn’t have to be — in fact, it shouldn’t be — very long. You can even speak it out and get it transcribed or use Speech to Text software.
Such a product doesn’t sell for a high price but it’s easy to market and if you are careful, you can make it pretty evergreen by covering general principles rather than specifics that constantly change. In this way, you can make a good profit over a long period of time.
An information product like an e-book will also show people your expertise and can be a great lead generator.
Here’s a shortcut!
It’s fairly easy to find an buy PLR (Private Label Rights) content online on many popular topics that you can use as the foundation for your e-book or report. This will give you a good start and you’ll get your product done much more quickly. Here’s a link to one example.
Planner, worksheet or checklist
Customers love planners, worksheets, and checklists! They are very easy to create but don’t generally command a high price. They make great starter products, though. They’re also good as free lead generators. For example, I have a free worksheet that helps you plan your marketing for the entire year here.
Hot tip! Format your document with images, boxes, color, and white space so that it looks attractive. This will increase its perceived value.
And guess what? You can buy PLR planners, worksheets, and checklists, too! Here’s a whole page of high-quality planners. They make great products to sell at the end or beginning of the year.
Video training has a much higher perceived value, even though it doesn’t necessarily contain more information than an e-book. People love to consume video; it’s definitely popular.
But some beginners think that video is hard. It isn’t really. Yes, creating a video that looks professionally produced with an intro and outro, music, and fancy effects can be hard, but you don’t need to do that.
You can use free webinar software and just speak. Or create some PowerPoint slides and show them while you speak. It may take some practice and you may need some redo’s (I still do), but that doesn’t make it hard.
To tell you the truth, it’s just a matter of starting. Create a plan and write an outline. Do a little each day and you’ll soon have a product that you can sell.
If you feel you can’t write your content yourself, start with one of these planners.
Need some help? Set up some time to speak with me. Use this link.
Have questions? Ask in the comment section below. And please share this post with others using the Share buttons. I ask that because I think that many people can benefit from this information. What do you think?