What percentage of people open your emails? For your regular newsletter, it’s probably 10-15%.
How about training? If you give free training, it’s probably about the same.
But what happens when you charge? All of a sudden, people value your training more. They made a commitment and so they’re more determined to get value from your programs. In fact, the more you charge, the better results you’ll get.
On the other hand, when something is free, it’s easy to think that it isn’t valuable and to throw it away (like garbage).
Of course, that’s not what you want your customers to do with your products and programs!
Free isn’t always best
Would you like to get open rates like these?
As with any series, whether it’s your autoresponders or a course, you’ll get fewer opens later on. In this case, they started at 75% and ended at 48.7%. But that’s still a lot of engagement.
That’s because the people on this list paid for a webinar series. If I gave it for free, the open rates would be much lower.
This program is low-cost, but it’s also directed towards professionals who bought the series for their work. In some cases, their employer paid for the series.
That affects the open rate to be sure.
So how do you get individuals to open your emails when they don’t feel obligated by their employer? Continue reading →
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