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online-business-12-steps-quick-infoproductAn important part of the success of your online business — and getting your message out to the world — is creating infoproducts. These are products that help people in some way or another — they solve a problem, for example.

An infoproduct can range from a short report to an e-book to a 1-hour video lesson to a multi-part course. In fact, you should have a range of infoproducts.

But you don’t  want to spend forever creating a product — especially since there’s a risk of creating a product that doesn’t sell.

So here are 12 steps to quickly creating an infoproduct.

What do I mean why quickly? Including the survey, you should be able to go from Step 1 to Step 11 in about 2-3 weeks. Really.

1. Survey the need

Survey your list and social media groups to see what people need and want and what they feel their problems are. It’s too easy to create a product that people won’t buy, so don’t do it! Send out several requests and gather the answers after a week.

2. Decide on a solution

Decide on a product that solves their problem and is something they both need and want (hint: sometimes they don’t want what they need, but you can frame your product in terms of what they want and give them what they need as well)

3. Choose a format

Choose a format – text, video, audio, or a combination (you can ask which format people prefer in your survey) and structure – all available at once, dripped? live? pre-recorded? short? long? (consider the price people will pay and the value you want to deliver, also how much money you want to make)

4. Write a title

Come up with a great title that explains what the product is and its benefits. It’s a good idea to get feedback on some alternative title ideas to see which seem most enticing.

5. Review your assets

Review your current information assets — blog posts, articles, etc. Search for Private Rights Label products that you can incorporate. The idea is to use existing content as much as possible and update it, rather than to start from scratch.

6. Create an outline

Create an outline that details what is covered — divide up into modules/lessons if it’s a longer, more expensive course. Make the organization logical and useful for people, so they learn and implement. Include implementation exercises and review.

7. List the benefits

List 5-6 benefits people will get from this course, based on the problems people told you they had in the survey.

8. Create the 1st module

If the product is short and low-priced and you’ll be delivering it all at once, you need to create it before you sell it. An example is a short report or e-book. But even with a survey, you don’t know if it will sell, so I recommend creating infoproducts with several sections (which you can sell at a higher price) and creating only the first section now. Remember to use existing content as much as possible.

9. Write a sales page

Create a sales page using the benefits and outline you created. Focus on the problem people told you they had and how you’re solving it and the benefits of solving the problem. Add plenty of images to help people visualize what they will get and how they will benefit.

10. Set up the shopping cart

Create a product in your shopping cart or membership software. Get the Buy Now button code and add it to your sales page. If you’re dripping the product over time (e.g., 1 module per week), set it up in your membership software with the first module arriving immediately after payment.  If possible, set up a discount code that expires after a few days and add a bonus that expires at the same time.

11. Write emails and posts

Write 3 emails to promote your product. An easy and effective model is to describe the product’s benefits briefly, why you created the product, and who will benefit from it in the first email; tell a success story or write up some FAQs for the 2nd email, and remind people of the deadline for the discount and bonus in the last email. Write social media posts, too.

Send out the 1st email and schedule the others. Schedule social media posts.

12. Complete the product

As soon as you sell some, be sure to complete the rest of the course in time for the next installment! You can spread this step out over the time your drip your content. So for a 4-module product that you drip over 4 weeks, you’ll complete the last 3 modules in 3 weeks.

Tip: Do a beta

A beta is an early version of a product. There are 3 reasons to do a beta:

  • To get feedback that helps you improve the product
  • To get testimonials that you can put on your sales page to increase sales
  • To get conversion stats to encourage affiliates to promote your product

Typically, you’ll offer the course to a limited number of people for a much lower price so that you can get enough people to participate.

Be careful, because a beta can backfire in 2 ways:

  1. If you have a small list, most of your potential buyers might join the beta, leaving few people to buy at full price (although you can use affiliates to promote to other people)
  2. When people get a product for a very low price, they aren’t as motivated to finish it, much less implement it — so you may not get much in the way of testimonials.

Get started now with a step-by-step worksheet

I’ve broken down these steps into more detail and created a worksheet for you so you can get started now.

Get the Product Planning Worksheet Here

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    6 replies to "12 steps to quick infoproduct creation"

    • Lara Mae Ygan

      This is a very helpful post! I’ve always wanted to create info products I can sell but I just don’t know where or how to start. It’s good thing I found this!

    • Jennifer

      I have already created an infoproduct but I’m not yet confident to bring it to the public which is a good thing. I may have to redo it following your guidelines. Thanks!

    • Monica

      I’m in the process of turning my recorded webinars into another product. Glad to have found this guide.

    • Sahara Shawn

      Creating an infoproduct is on my list of to-do goals this new year. With these 12 steps you shared, I think I am on my way. Your tip about doing a beta testing is what I like best. I’m usually a do it now and get on with it kind pf person. But if I want my infoproduct to deliver value, I think it really is important to do a beta test first. Thanks Ellen!

    • Calista Granger

      Wow! Connie Green sounds inspiring! I hope to finish my infoproduct this month too!

    • Mark Anthony Cooper

      Making an infoproduct looks quite daunting. But the outline you gave makes it seem so much easier. Thanks!

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